Everything else ends up in the ‘Other’ tab, but can still be found in the inbox. It also gives users the ability to dictate how email arrives in their inboxes.Įmail is sorted by importance with those deemed worthy of top billing sent to the Focused tab. The Focused Inbox uses tabs – much like the Gmail equivalent – designed to make life easier for users by automatically grouping emails into specific buckets. However, it does a lot more for the user than simply move emails to different folders. It’s actually an update to the poorly-named ‘Clutter’ tool. Moreover, is also being rolled out on and to users of Office 365. It’s a new tab that appears in the Outlook app for Android and iPhone. Microsoft have created the ‘ Focused Inbox’ for users of their venerable email client. Principally, something known as the Focused Inbox. With that in mind, it’s worth considering some changes Microsoft have made to Outlook. This is all part and parcel of email marketing, but it pays to stay informed. With software updates arriving regularly, the email client you tested ten minutes ago might be an entirely different beast once your campaign has been delivered.Ī scary thought? Not really.
It is different if you are Outlook, Hotmail, Gmail or even Thunderbird. Even the most rigorous testing can’t account for every eventuality.
Once you’ve designed your beautiful email, tested it and pressed ‘send’, you’re at the mercy of the email client.
